Using Call Tracking To Improve Sales Staff

Using Call Tracking To Improve Sales Staff

The concept of call tracking itself is not new. Many businesses make great use of call tracking to monitor the results of various marketing campaigns. Knowing which marketing is working and which is not is key to spending your ad dollars wisely and effectively. However, one area call tracking can help that many are not aware of is using it to monitor and improve your sales staff.  Many call tracking platforms allow calls to be recorded. This makes it super easy to review how your incoming calls are being answered. In my experience, many home service professionals are easily losing 20% of their sales solely based on how calls are answered.  Having the ability to listen to past calls enables you to catch mistakes that are being made that you are often totally unaware of. Here’s a short list of common mistakes we see being made when answering calls: Not asking for the sale. You would be amazed at how this simple step will improve conversions. Not following a sales script or process. Being lackluster on the phone or failing to address customer concerns properly. Not having a full understanding of your services. Unable to handle customer objections All we do here at Send More Calls is send calls to home service professionals. Believe me when I say, that taking the time to listen to past calls and correcting small issues will improve sales by 20% or more. If you’re not currently recording calls – start doing it today! If you’re already recording phone calls and not listening to past calls – start doing it today! At the end...
You Must Answer The Call!

You Must Answer The Call!

Don’t rely too heavily on your voicemail! Since we deal with internet lead generation, we have to make sure that the home service professionals that we work with are answering the phone! When a potential customer is looking for your business online and take the next step to call you, they are a HOT lead. If you don’t answer the phone, the odds of you closing that sale go down significantly. Put yourself in the shoes of your potential customer! What if your home and belongings were being ruined by water? You hop on your mobile phone and go straight to trusty ol’ Google to do a search for a water damage company in your city! Quickly, you click on the first listing that comes up. They look like a legit company so you pick up the phone and call the number listed! Bummer… NO ANSWER! What are you going to do? Call someone else! If that customer calls another water damage company and that company picks up the phone, he’s going to get that sale! Even if you call back within a couple hours, the home owner has already made that decision and you missed out on thousands of dollars! It’s understandable to miss a call but if you can return that call within the first few minutes, your conversions are going to be approximately 300% higher than if you were to let even more time pass! Don’t be a fool! Pick Up The...